About

While part of The Agency, Quinnipiac University’s student-run creative agency, one of the clients we began working with was Jim Goldberg. Jim Goldberg, the CEO of Deep River chips, aims to revolutionize the snacking industry with his new brand ReThunk Foods. ReThunk goes beyond the traditional snack by using soil-friendly dryland farming for easily compostable packaging. His mission is to get you great-tasting snacks without leaving big heavy boot prints on our world. The Agency team was tasked to develop a new logo for his emerging brand. The book below shows the process from ideation to implementation in developing logo design for ReThunk.